Using Pinterest for Social Media Marketing
You’ve probably heard about Pinterest by now. It’s one of the latest social media phenomenons to catch fire, and where there are users there’s always an opportunity for marketing. But, is Pinterest really a useful avenue for promoting real estate, or is it just another great place to waste time? The answer is the same as it is with most social media tools: both.
If used properly, Pinterest can help you gain a significant amount of traffic to your website or blog. On the other hand, it’s easy to use Pinterest with too much of a ‘sales-first’ approach, which likely won’t end up well. In this article we’ll give you a basic understanding of what Pinterest is, how to use it, and how it can work in your favor.
What is Pinterest?
Pinterest is a website where users can post photos (called Pins) and group them in collections (called Boards) for anybody to see, like, comment on, and share (or, as Pinterest calls it, Repin). One real estate blog calls it a “high tech version of your refrigerator door”. Each board you create should have a main topic, such as ‘Beautiful Florida Homes’, and every photo you pin to each board should relate to the overall topic of the board. You can also tell Pinterest what category your board falls under, like for instance ‘Home Decor‘ or ‘Architecture‘, making it easier for others to find and share your photos. Other users on Pinterest can repin your pin to their own boards (and you can do the same), which is how a pin can eventually become viral.
If you haven’t created a Pinterest account yet you can request an invitation to join the site, which usually takes a few days. Other users can also send you invitations to join, so if you’d like an invitation from us just leave a comment at the end of this post and we’ll send you one!
How do I use Pinterest, and how can it help my real estate business?
Just like with Facebook and Twitter, it’s best to share content from your website or blog rather than post new content directly to Pinterest. By doing this you’re creating links back to your site that can help improve your SEO as well as provide Pinterest users a way to get back to your site to learn more about you and your business. Write a blog post about an extravagant home that just hit the market? Pin photos from the post to your Pinterest account. When others repin your photos they, and all of their followers, will see a citation to the photo’s original source: your website.
If you’ve got an EstateVantage account you should definitely pin each and every one of your property landing pages to one of your Pinterest boards (and if you don’t have an EstateVantage account, sign up here). By doing so you create a pin for every home, condo, or apartment in your inventory, each of which links back to a lead-capture page. This is the easiest way to share photos on Pinterest as well as generate valuable traffic. Check out our Pinterest board “Properties for Sale & Rent” to see an example of how Pinterest can be great for linking to your landing pages.
The key to making any social media site work for you is to focus on providing high-quality, interesting content on you main website or blog. Re-post that content across social media sites in order to reach the most eyes possible and create an abundance of backlinks. Here are some more ideas for photo ideas you might want to post and then pin to your Pinterest account:
- Beautiful homes you’re selling
- Kitchens from homes you’re selling
- Weird or interesting homes
- Homes with astonishing views
- Celebrity Homes
- Million dollar homes
- Before & After photos from a renovated home
- Really messy homes
- The home you grew up in
So go ahead and start picking out photos and pinning them up on Pinterest. It’s really not hard at all. Just remember Pinterest isn’t a place to network and talk sales. It’s a place to share photos and ideas, and hopefully gain followers and web traffic as a result of that sharing.