Posting Ads on Backpage to Generate Extra Traffic and More Leads
It’s common practice to promote homes and apartments on Craigslist, however many brokers and landlords are unaware of other popular free classifieds websites, like Backpage.com. Backpage is similar to Craigslist and offers many of the same benefits, along with a few others that Craigslist doesn’t provide. Posting ads on Backpage can generate extra traffic and more leads, so don’t shrug it off if you haven’t heard of it or used it before. While it’s no giant like Craigslist, Backpage is still the 154th most popular website in the U.S. according to Alexa.com. If you’ve got an EstateVantage account then sending your listings to Backpage couldn’t be easier – if you don’t have an account you can sign up for one here.
One of the biggest hurdles you face when advertising homes or rentals on Craigslist is visitor retention. If somebody clicks on one of your ads for a vacant condo, but then decides it’s not right for them, more often than not they will hit the back button in their browser and go on to view different listing on Craigslist, which likely won’t be one yours. You might have another unit available for rent which would be a perfect fit for that person, but they may never know about it. Here’s where Backpage has an advantage over Craigslist. On Backpage, it’s much easier for people to find other ads posted by you. When somebody clicks any of your ads Backpage will show them links to your other active ads, helping you keep their eyes on your listings and not your competition’s.
Another great benefit of posting to Backpage is that it’s part of the Oodle network. Oodle is a large classifieds engine that powers many sites such as the Facebook Marketplace and Wal-Mart Classifieds. Oodle will often scrape Backpage for new ads and send them to it’s affiliate sites, meaning even more traffic will hit your ads.
Backpage also offers a few interesting upgrade options for a small fee (normal posting is free):
- Auto Repost Ads – For a few cents to a couple dollars (depending on frequency) you can have the Backpage system automatically renew your ads to keep them at the top of the list. This can provide huge benefits if used during peak traffic times (weekends are generally the busiest).
- Sponsored Ads – Backpage offers a very affordable sponsored ad solution. The ad appears on the right-hand side of the webpage in the category of your choice.
- Print Ads – Want to promote your listings the old-school way? Backpage has partnerships with local newspapers, alternative newsweeklies and other media outlets nationwide, so if you’d like you can generate even more exposure by printing your ads in a local paper or magazine.
According to Alexa.com Backpage is most popular in Las Vegas, Miami, and Phoenix, however it’s popular in other cities across the country as well. Have you had success posting to Backpage in your area? Let us know in the comments below.